I was quite pleasantly surprised by this snuff, given my negative reaction to many of the others from this company. I had expected menthol and sweetness but instead got a mostly plain snuff with a delicate citrus/lemon flavouring. Very much an SP in style, grind and moisture (medium for both) though lacking the bergamot scent that is so distinctive in most SP snuffs. It is most similar to Wilson's Lemon Grove though less strongly flavoured. A good all day snuff I think.