I really do like plain snuffs and this has to be one of the best ones available. It's certainly the best of the medium grind and moisture snuffs (as opposed to the coarse, dark, moist ones) that I've ever had. There is no flavouring at all so nothing gets in the way of the excellence of the tobacco. The taste is slightly nutty and surprisingly long lasting for a plain snuff. Not unlike Samuel Gawith's Yellow Crest, though the grind of the Natural is rather finer than that one. All in all a very satisfying all day snuff.