Before I begin I'd better restate my feelings on mentholated snuffs - generally, with just a few exceptions, I'm not a big fan of them. However, the menthol in this snuff is relatively subdued and not at all objectionable. Essentially this snuff is the same as the Plain version, but with that menthol addition. Like the Plain, it needed a few hours airing to clear the ammonia, but once done it is just as enjoyable, just as dark, coarse, moist, strong and tasty. And to my surprise it made me sneeze!